Social Influence

Leadership and Social Influence: Using Social Media Stories to Inspire a Collective Vision

Travel after the Pandemic

With every social media platform now integrating stories I published a post about why leaders should leverage this medium to build deeper relationships their community. This week on the podcast I’m on the other side of the table, sharing an interview I did on this topic with Jennifer Watson, Social Media Manager at Agorapulse.

Jennifer’s enthusiasm and very articulate questions made this one of my favorite interviews. In this episode I talk about:

  • The significance of the World Economic Forum highlighting “leadership and social influence” as a trending skill for 2022
  • My research with design thinking and how it can be used to prepare us with the mindset and skillset to adapt and navigate change
  • How leaders can build social influence to encourage creativity, recognize accomplishments, build trust and inspire a collective vision
  • My experience hosting a podcast and the lessons I’ve learned
  • The role social media will play with people and in marketing for 2021

You can also watch a replay of the interview. I’d love to hear your thoughts about stories. Have you tried them? Are you thinking about trying them but not sure where to start? Let me know and I look forward to your thoughts and questions. Wishing you a safe, joyous and restful holiday season. See you in 2021.

I’m Sabba.

I believe that the future should be designed. Not left to chance.

Over the past decade, using design thinking practices I've helped schools and businesses create a culture of innovation where everyone is empowered to move from idea to impact, to address complex challenges and discover opportunities. 

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Social Influence



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How do you navigate change?
It's a question we think about often and one that today's world expects us to be comfortable with. Join me each week as I chat with educational leaders and researchers about how they navigate change with design thinking. 

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From keynotes to customized experiences there are a variety of ways we can work together. While many places focus on devices and apps, we focus on a creating a culture of innovation using an approach that is human-centered and technology-driven.

We use the design thinking framework and design sprints to help organizations address complex challenges and explore how to design the future of learning, today.


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All of my best and life changing relationships began online. Whether it's a simple tweet, a DM or an email. It always begins and ends with the relationships we create. 

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